Southwest Airlines' Strategy and Process
For this discussion, address the following:
· Review the 2014 case study, "Southwest Airlines Operations – A Strategic Perspective," from your readings this week. Describe Southwest Airlines' strategy and process, and then respond to the following questions in view of your knowledge about expanding capacity:
- Why is Southwest successful?
- Would it be advisable for your client company to borrow anything from Southwest Airlines' strategies and/or processes? Be specific in your answer, explaining either why you believe it would be a good idea, or why none of the strategies or processes described in this article are a good fit.
Resources
